Wednesday, February 1, 2012

GLSEN and the Ad Council’s award-winning Think Before You Speak campaign has received donated Jumbotron space from Grazie Media to air 60 times outside the entrance to Lucas Oil Stadium on Sunday. As an estimated 150,000 fans enter the big game or soak in the experience of Super Bowl XLVI, Grant Hill will remind them that they are “better than that” when they use the phrase “that’s so gay” to describe something bad or uncool.

The powerful message targeted at anti-gay name-calling among teens is the first LGBT-themed campaign to ever air at the Super Bowl.
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BOOM. SHAKALAKA.  

Notes

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